Los Angeles-based Wave (formerly TheWaveVR) announced today that it is launching the world’s first multi-channel virtual entertainment platform for live concerts in VR. The new Wave experience allows artists to perform live for fans wherever they are, whether in online games, social networks, live-streaming channels or entertainment networks.
“There’s a surge of next-generation viewers flocking to digital channels of all kinds to find engaging entertainment. And gaming, the largest and fastest-growing entertainment category, has become a driving force in music discovery,” said Wave co-founder and CEO Adam Arrigo. “Today, we’re extending the groundbreaking work we’ve done in VR to make virtual concerts more broad-reaching, so that artists can unleash their creativity and reach fans across any digital, social or gaming platform.”
The new Wave harnesses cutting-edge broadcast technology that transforms artists into digital avatars in real-time, casting them onto a virtual stage built with stunning visuals and customized interactions that fit each artist’s unique style.
These virtual concerts are distributed via YouTube, Twitch, Facebook, as well as other major digital and gaming channels. Wave’s free-to-play concert experiences allow artists not only to reach global and massively larger audiences than live events, but to monetize new fan bases through the sale of virtual and physical merchandise, bit cheering/tipping and sponsorship.
Users who wish for a more immersive experience can virtually attend an event as their own avatar, using Wave’s VR and PC desktop apps that are supported on Steam for HTC Vive, Oculus Rift, Valve Index, Windows Mixed Reality and other devices
“The fan engagement is what makes the Wave experience so exciting,” said Arrigo. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction is what Wave is all about - igniting the human spirit that is such an important part of live performance.”
The launch comes on the heels of popular online concerts like Marshmello’s event in Fortnite that saw 10.7M live virtual attendees, Bjork’s album release on Steam and Wave’s own concert with Lindsey Stirling.
To date, Wave has collaborated with The Glitch Mob, Kill the Noise, TOKiMONSTA, Imogen Heap, REZZ, Jean-Michel Jarre and electronic violinist Lindsey Stirling, among others.
The recent Lindsey Stirling Wave concert attracted more than 400,000 live unique viewers from around the globe. The world-renowned, global touring artist performed live as her avatar via YouTube, where fans chatted with her directly, cheered her on and socialized with each other throughout the concert.
The company has also worked with companies such as Warner Bros. for re-creating the VR music club scene in the Ready Player One blockbuster, with others in the works.
For more information, visit http://wavexr.com/.