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MLB Taps VR to Reach Younger Audience

Forbes contributor Maury Brown has an interesting report on how Major League Baseball (MLB) is using VR as a way to reach younger audiences and hopefully, keep their interest long into their adult years.

On Sunday, ESPN and the ESPN app aired a 30-minute recap of the Little League Home Run Derby VR tournament which took place earlier this year. Little League players from each of the 16 teams participating in the 2019 Little League Baseball World Series competed in the event.

Players were immersed in a virtual version of Progressive Field, home of the Cleveland Indians, custom-designed in a 360 degree hi-res visualization. Within the virtual experience, developed by the MLB Games, the competitors swung a proprietary VR bat controller, which included the HTC VIVE tracker, to deliver a feeling of holding a real bat into a synthetic environment. The game was powered by VIVE Pro VR system.

For more, visit: https://www.forbes.com/sites/maurybrown/2019/08/18/mlb-unique-vr-little-league-world-series-home-run-derby-creating-esports-win/

Also see this article from SVG: https://www.sportsvideo.org/2019/08/15/mlb-little-league-join-forces-for-2019-home-run-derby-vr-little-league-challenge-on-espn/

If you're new here, check out The Lay of the Land to see all that we have to offer at VRNation.tv.