LiveXLive Media announced that it has partnered with Samsung to bring live entertainment to the Samsung XR platform. Samsung XR delivers XR and 360-degree content daily and provides access to one of the largest high-quality libraries in the world. With LiveXLive in Samsung XR, viewers will be able to engage with tentpole music events through next generation technology, including holographics, volumetric video and on-site augmented reality. In addition, viewers will have the opportunity to enjoy original long- and short-form VR and 360-degree content, including exclusive pilots and artist collaborations.

"Samsung brings huge global scale as well as multi-platform content delivery options that present new opportunities," said Robert Elin, chairman and CEO of LiveXLive. "Our work with Samsung will change how people experience live streaming music."

LiveXLive will capture 10 exclusive events using Samsung technology. The content will be available through an embedded Samsung player on all LiveXLive platforms, and Samsung devices.

A next generation live social music platform connecting bands, brands and fans, LiveXLive has livestreaming rights to more than 1,500 music festivals and events through exclusive, multi-year partnership agreements with prominent music content providers. The company has livestreamed premier music festivals from all over the globe, producing more than 291 hours of live content featuring more than 230 artists since April 2019. LiveXLive has created more than 300 short-form original programming segments comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots.

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