According to a new report from Allied Market Research (AMR), the global augmented (AR) and virtual reality (VR) market was pegged at $11.32 billion in 2017 and is expected to garner $571.42 billion by 2025, witnessing a CAGR of 63.3% from 2018 to 2025. The report offers a detailed analysis of the key segments including top investment pockets, changing dynamics, market size and estimations and competitive scenarios.
According to the AMR study, a surge in the rate of smartphone and mobile game users, increased adoption of augmented and virtual reality in education, and expansion of the gamer community will drive the growth of the market. However, absence of good user experience design will impede market growth to a certain extent. On the other hand, advances in the technology and the adoption of AR/VR by enterprises will create new opportunities in the industry in upcoming period.
Based on applications, the consumer segment held more than three-fifths of the total market share in 2017 and is expected to continue its dominance throughout the forecast period. However, the enterprise segment would grow at the fastest CAGR of 70% by 2025.
Based on industrial vertical, the gaming segment accounted for more than one-fourth of the total market share in 2017 and is expected to continue its lead throughout the forecast period. Moreover, the segment would grow at the fastest CAGR 68.10% during the forecast period.
Based on region, North America held the major market share in 2017, contributing nearly two-fifths of the total market and will continue its dominant position throughout the forecast period. However, Asia Pacific is estimated to manifest the fastest CAGR of 66.70% from 2018 to 2025.
To download a sample of the report, visit https://www.alliedmarketresearch.com/request-sample/2135.